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Facebook 6th Birthday – The budget airline of tech February 14, 2010

Posted by mjpower4 in facebook.

Read a great piece by Gary Marshall of Techradar. Comparing the mighty facebook to airlines like Ryan Air etc. Comments such as:

“The continuing rise of Facebook demonstrates something pretty amazing: the way in which technology is becoming increasingly available, affordable and egalitarian. People we’d never have expected to see online in a million years are now online, and more often than not Facebook is the thing that’s got their attention. So, Facebook is brilliant, I’m a great big numpty and everything in social networking land is groovy.

Not so fast.

Facebook isn’t popular because it’s good. It’s popular because it’s popular. Facebook is the budget airline of tech. If Margaret Thatcher were to start a company that ran around giving small children Chinese burns, blasting Jedward through your windows at 3am and interrupting your thoughts every fifteen seconds with the wit and wisdom of Katie Price, it’d still be more popular and more loved than budget airlines. And yet millions of people fly with them every year.

Why do they do it? There are two kinds of passenger: passengers new to the airline, and passengers who’ve flown with them before. The former are excited, their brains full of the possibilities. The latter grin and bear it in the knowledge that it’s the only way to get where they want to go at the price they want to pay. If they don’t, no problem: the airline just does a few more rubbish ads to attract some new passengers.

Facebook’s rather like that. To its constant stream of new arrivals it’s a playground, a world of joy and adventure. They haven’t been on long enough to get sick of the oversharers and quiz takers – in fact, the odds are that they’ll be the oversharers and quiz takers – and they weren’t on Facebook when the various privacy controversies took place. They’re far too busy playing FarmVille to worry about the enormous amounts of information a remote and unaccountable corporation is collating about them. Of course, not everyone grins and bears it. Some commit Facebook suicide; far more simply stop logging in.

But Facebook doesn’t care, because every new sign-up invites all their friends, who invite all their friends, who invite… eventually Facebook will do something really, spectacularly stupid, or everybody will hit their 150-friend mental maximum, or The Kids will realise that Facebook’s becoming OldPeopleBook and will head for a service their parents can’t use to annoy them.”

Nice comments Gary and well thought out and probably true, look what happened to myspace and beebo?



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